Privacy policy
PRIVACY POLICY
Last updated: September 14, 2026
FL4WLESS operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). FL4WLESS is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details, including your name, address, billing address, shipping address, phone number and email address.
• Payment and transaction information, including your payment method, transaction details, payment confirmation and other information required to process a purchase. Complete payment card details are generally processed by Shopify and/or the payment providers made available at checkout and are not ordinarily stored directly by FL4WLESS.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
• Communications with us, including information you provide when contacting customer support.
• Device information, including information about your device, browser, network connection, IP address and other unique identifiers.
• Usage information, including information regarding your interaction with the Services and how you navigate the website.
PERSONAL INFORMATION SOURCES
We may collect personal information:
• Directly from you, including when you create an account, use the Services, place an order or communicate with us.
• Automatically through the Services, including through your device, cookies and similar technologies.
• From service providers that provide technology or process information on our behalf.
• From partners or other third parties where permitted by applicable law.
HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us, we may use personal information for the following purposes:
Provide, Tailor and Improve the Services.
We use your information to provide the Services, process payments, fulfill orders, remember preferences, process purchases, returns and exchanges, manage accounts, arrange shipping, provide customer support and improve the shopping experience.
Marketing and Advertising.
Where enabled and permitted by applicable law, we may use personal information for marketing and promotional purposes, including sending promotional communications and displaying advertising based on your interactions with the Services.
Security and Fraud Prevention.
We use personal information to authenticate accounts, provide a secure shopping experience, identify and investigate fraudulent, illegal, unsafe or malicious activity, and protect our Services and customers.
Communicating with You.
We use personal information to provide customer support, respond to questions and communicate regarding orders and our business relationship.
Legal Reasons.
We may process personal information to comply with applicable laws, respond to lawful requests from authorities, enforce our terms and policies, and protect our legal rights.
LEGAL BASES FOR PROCESSING
If you are located in the European Economic Area, the United Kingdom, or another jurisdiction requiring a legal basis for processing, we rely on one or more of the following legal bases:
• Performance of a contract, where processing is necessary to process your order, payment, shipping, returns, exchanges or other transactions.
• Compliance with legal obligations, including tax, accounting, consumer protection, fraud prevention and lawful requests from authorities.
• Legitimate interests, including operating and improving the Services, providing customer support, securing our store, preventing fraud and understanding how customers use the Services, provided those interests are not overridden by your rights.
• Consent, where required for marketing communications, cookies, advertising technologies or other optional processing. You may withdraw consent at any time where consent is the applicable legal basis.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to third parties where necessary for legitimate business purposes, including:
• Shopify and service providers that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.
• Business and marketing partners where permitted by applicable law.
• Shipping and logistics providers where necessary to deliver your order.
• Authorities, regulators or professional advisers where required by law.
• Other parties in connection with a business transaction, such as a merger, restructuring or sale of assets.
Where applicable, you may have the right to opt out of certain forms of targeted advertising or data sharing using the privacy controls provided on our store.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the ecommerce platform.
Information submitted through the Services may be transmitted to Shopify and authorised service providers located in countries other than your own.
To learn more about how Shopify uses personal information, please refer to Shopify's Consumer Privacy Policy and Privacy Portal.
THIRD-PARTY WEBSITES AND LINKS
The Services may contain links to websites or online platforms operated by third parties.
If you follow links to websites not controlled by us, you should review their privacy and security policies.
We are not responsible for the privacy practices, security or content of third-party websites.
CHILDREN'S DATA
The Services are not intended for children below the minimum age required to provide valid consent under applicable law.
We do not knowingly collect personal information from children in violation of applicable law.
If you are a parent or guardian and believe that a child has improperly provided us with personal information, please contact us to request deletion.
SECURITY AND RETENTION OF YOUR INFORMATION
We use reasonable technical and organisational measures to protect personal information.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
We retain personal information only for as long as reasonably necessary to provide the Services, maintain accounts, comply with legal obligations, resolve disputes and enforce agreements and policies.
Retention periods may vary depending on the type of information and applicable legal requirements.
AUTOMATED DECISION-MAKING AND FRAUD PREVENTION
Shopify, payment providers and other service providers may use automated systems to help identify potentially fraudulent, abusive or suspicious transactions.
These systems may consider information such as order history, payment-related information, device information, IP addresses and other risk indicators.
Where applicable law grants rights in relation to decisions based solely on automated processing that produce legal or similarly significant effects, you may contact us to exercise those rights.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have rights relating to your personal information, including:
• Right to Access or Know — request access to personal information we hold about you.
• Right to Delete — request deletion of personal information where permitted by law.
• Right to Correct — request correction of inaccurate information.
• Right to Portability — request a copy of certain personal information in a portable format.
• Right to Object or Restrict Processing — where applicable, request that certain processing be stopped or restricted.
• Right to Withdraw Consent — where processing is based on consent, withdraw that consent at any time.
• Right to Opt Out of Sale, Sharing or Targeted Advertising — where these rights are available under applicable law.
• Right to Lodge a Complaint — submit a complaint to a competent data protection authority.
You may exercise these rights using the privacy controls available through the Services or by contacting us.
We may need to verify your identity before processing certain requests.
We will not discriminate against you for exercising applicable privacy rights.
MARKETING COMMUNICATIONS
If you subscribe to promotional communications, we may send you information regarding products, releases, offers and other FL4WLESS updates.
You may unsubscribe at any time using the unsubscribe link contained in our emails.
Unsubscribing from marketing does not prevent us from sending transactional messages relating to orders, payments or customer service.
COMPLAINTS
If you have concerns about how we process your personal information, please contact us first so we can review the issue.
If you are located in the European Economic Area or another jurisdiction that provides this right, you may also lodge a complaint with your local data protection authority.
INTERNATIONAL TRANSFERS
Personal information may be transferred, stored or processed outside the country in which you live.
Where personal information is transferred outside the European Economic Area or United Kingdom, we rely on recognised legal safeguards where required, including adequacy decisions, Standard Contractual Clauses or equivalent transfer mechanisms.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes to our business practices, technology, Services or legal requirements.
When we update this Privacy Policy, we will publish the revised version on our website and update the "Last updated" date.
CONTACT
If you have questions about this Privacy Policy, our privacy practices or your personal information, or if you wish to exercise your privacy rights, please email:
For the purposes of applicable data protection laws, FL4WLESS is the data controller of your personal information.